On the other hand, video streaming services are seeing skyrocketing growth.Īccording to our analysis, the number of US households subscribing to video streaming services grew from 12 million in 2009 to 71 million in 2017, a CAGR of 25 percent. Rising ticket and concession prices, changing entertainment preferences, and a lack of desired content are some of the factors that may be responsible for this downturn. Moreover, the decline has been consistent over the last nine years, with US theater attendance posting a negative compound annual growth rate (CAGR) of 2 percent from 20. 3 Furthermore, less than 20 percent of major movies released during the year were able to recoup their production and marketing costs. Overall ticket sales declined by 6 percent year-over-year-the lowest figure in over two decades. However, beyond these blockbusters, the picture looked grim for the movie industry in 2017. 1 The trend continued in the first half of 2018, with three superhero movies ranking in the top five most popular cinematic releases. The six major superhero movies released in 2017 combined to gross more than $4 billion in worldwide ticket sales.
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